Business Program

MIR DETSTVA2010
Business Program

2829 September 2010
Congress Center, Halls: Glass Dome, Marble, Press-Hall
9.0018.00
The 5th Specialized Trade Forum Russian Market of Goods for Children: Strategic Solutions for Suppliers

Organizers: ,
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Organizers: Imperia, ZAO Expocentre

28 September 2010
Forum Pavilion, South Hall
10.3011.30
Review: Novelties at the market of goods for children- Olga Muravyeva, Marketing Division Director, Mir Detstva
11.3013.00
Discussion: Brand creation and operation at the market goods for children Galina Yatchuk, Director General, Mir Detstva

28 September 2010
Forum Pavilion, South Hall
13.0018.00
New Year Marketing
- Session: Loyalty programs on the threshold of holidays

Speaker: Sergei Belyev, expert of LOYALTY.INFO magazine
- Seminar: Technologies of New Year Marketing: sales
Speakers: Moksell Group experts
- Practical training: New Year balloon decoration: anti crisis decision
Presenters: experts of Loyalty.INFO magazine and Mokselle Group Company, ZAO Europa Uno Trade
Organizer: ZAO Expocentre

28 September 2010
Pavilion 1, Hall

11.0012.00
Press-conference of SEVRA Company

28 September 2010
Pavilion 1, 3rd floor, Hall
13.0018.00
Academic and research symposium Baby Food
Round table, Russian Federal Consumer Rights Protection and Human Health Control Service participating

Organizers: FairEx Inter, ZAO Expocentre

29 September 2010
Pavilion 1, Hall
11.0015.00
Seminar-Conference Distribution of goods logistics

Time Topic
11.0011.10 Registration of participants
11.1011.50 How to choose logistical operator
11.5012.30 Where information technologies can save expenses
12.3013.10 E-commerce
13.1013.50 Formation of distribution channels
13.5014.20 Marketing activity panacea from falling demand
14.2014.50 Where one should not cut down expenses
14.5015.00 Answers to questions. Conference closing

Organizers: ITKOR, ZAO Expocentre

29 September 2010
Pavilion 1, Hall
16.0018.00
Business Seminar Peculiarities of brand loyalty increase among corporate employee and parent-clients with the help of trainings for children

  • How to draw up a program- how to include information about the brand
  • What programs can suit children of different ages
  • How to organize communication with parents that can increase brand loyalty
  • The example of the program for children, increasing brand loyalty in terms of Arsenal work with Wimm-Bill-Dann Company
  • Answers to questions

Speaker: Eugenia Dolginzheva, trainer, Head of Children Direction Arsenal Junior of School for Managers Arsenal, educational psychologist
Organizers: School for Managers Arsenal, ZAO Expocentre

29 September 2010
Pavilion 1, Hall
10.0012.00
Specialized Conference: Franchising at the market of child and junior goods
Topic: Review of franchising offers at the Russian market of child and junior goods: brands, conditions, and formats.

  • Crisis changes and tendencies at the market of goods for children in 2009-2010
  • Franchises, especially popular in Russia
  • Review of economically successful formats of franchises
  • Perspective franchising projects
  • Main logistic, support, reporting and control structures of child retail
Speaker: Anton Diesperov, manager of development project of the company Delovoy Bazar

Topic: Franchising of goods for children in conditions of state support absence: sources of financing and variants of development
  • Interrelation between retailers, franchisee and state body
  • Main stages of work which need state authority and official powers support
  • Suggestion on effective interrelation with state authorities
  • Collaboration experience with official powers in regions and capital at the opening of new market outlets
Topic: Manufacturing, volume sales, franchising economic profit of the whole chain
Topic: Low-cost franchise logistics, purchasing, market outlet organization
Organizers: web-portal about retail property and retail ShopAndMall.Ru, ZAO Expocentre

29 September 2010
Pavilion 1, Hall A
12.3014.30
Business-Seminar: The market of retail property for business in the segment of child and junior goods
Topic: Peculiarities of child store situation shopping mall, street-retail, and neighborhood

  • Most popular kinds of premises for child and junior shops location
  • Main criteria of premises chose for franchising shop
  • Conditions of making deals in rent of premises in shopping malls and street-retail
  • Review of the most effective objects-in-the-segment location (Moscow, regional centers)
  • Variants of profitable neighborhood with related goods and brands
Speaker: Svetlana Yarova, Head of the Department working with owners, ASTERA, Moscow

Topic: Space organization and decoration of child and junior stores depending on the format
  • Different styles of shopping premise decoration: color score, equipment, icons
  • Specifity of space organization for child and junior goods
  • Peculiarities of selling floor zoning
  • Elements of navigation in the selling floor
Speaker: Eugenie Kudryavcev, art director, Workshop Trade Architecture

Topic: Cost saving of shopping premise operation of shop and junior stores in shopping malls
  • Main items of expenses on shopping premise operation
  • Selling the most high-priced in operation floor elements. Opportunities for economizing in operating stores of goods for children
  • Constituent elements of operation which are not recommended to save expenses on
Speaker: Skachkova Natalia, Deputy Director General, Management Company FACILICOM
Organizers: web-portal about retail property and retail ShopAndMall.Ru,ZAO Expocentre

29 September 2010
Pavilion 1, Hall A
15.0016.00
Master-class: Franchising: how to prevent quarrels with a franchiser
Topic: Pitfalls of franchising business, preparing for checking a franchiser, important judicial aspects of a franchising agreement.

  • Consulting actual franchisee
  • Analyzing actual items of franchisers
  • Analyzing presupposed budget of money resources movement
  • Suggested variants of disaffiliation with business
  • Activity limitation after signing a franchising agreement

Speaker: Nadezhda Kruchkova, businesswoman with experience in establishing franchising business
Organizers: web-portal about retail property and retail ShopAndMall.Ru, ZAO Expocentre

29 September 2010
Pavilion 1, Hall A
16.0017.00
Seminar All stages of opening a franchising shop
Topic: Opening a shop step-by-step, all difficulties on the way: from searching a franchise to the first profit.

  • Choosing a franchise: evaluating business effectiveness and franchisers support
  • Finance: Optimization before commencement of work, financial margin for the first quarter of the work
  • Choosing a place main items in opening a store unit
  • Opening: if you suppose not to have stresses you have made a mistake in choosing occupation
  • Debugging business-projects: doing once in a correct way
  • Important: providing sales volume
Speakers: Nadezhda Kruchkova, businesswoman with experience in opening franchising business Samwel Arutyunyan, Director General of web-portal about retail property ShopAndMall.ru
Organizers: web-portal about retail property and retail ShopAndMall.Ru, ZAO Expocentre

29 September 2010
Congress Centre. Marble Hall
10.0015.00 Presentation by The Walt Disney Company CIS
Organizers: The Walt Disney Company CIS

30 September 2010
Forum Pavilion, South Hall
13.0018.00
Research and Practice Conference: Crisis and its consequences. Ways out of the crisis, new opportunities
- Traditional and modern approaches to analyzing reasons and nature of financial and economic crisis periodicity
Announcer: Yury Nikolaevich Andriyashin, President of the Consortium Independent Investment-Strategic Centre
Registration to the conference: skobeleva@expocentr.ru
Organizers: Consortium Independent Investment-Strategic Centre (www.iisc.ru), ZAO Expocentre (www.iisc.ru),

30 September 2010
Congress Centre, Marble Hall
9.0015.00
Conference: Market of goods and services for children: new trends

Organizer: Research Company COMCON, ZAO Expocentre

30 2010 .
Congress Center, Marble Hall
15.3018.00
Seminar: Problems of modern toys from child psychologists viewpoint

  • Criteria of psychological and pedagogical expertise of toys. The importance of psychological and pedagogical expertise is paid attention to in the report; the approach to evaluating toys being realized in Moscow Center of Game and Toys is revealed. Psychologists make main demands on the toy as the object of a fully fledged game.
  • What imaginative toy should be like. The role of imaginative toys (dolls and toy animals) is regarded. The comparison of different dolls suitable or non-suitable for children game will be made on the basis of psychological criteria.
  • What dynamic toys are for. The report gives the meaning of dynamic games, their originality and role in child development; describes their kinds and variants for children of different ages.
  • Strong and weak points of modern games with rules. The meaning of games with rules is given, and their role for child development is illustrated. The difference between games with rules and other kinds of games, i.e. didactic, sport, etc., is highlighted. By the example of concrete games advantages and disadvantages of modern games with rules will be illustrated.

Organizer: AO Expocentre, Center Games and Toys

30 September 2010
Pavilion 1, Hall
9.0018.00
Research and Practice Conference : Quality and safety of baby food at consumer market

Organizers: FairEx Inter, ZAO Expocentre

30 September 2010
Pavilion 1, Hall A
10.3012.30
Seminar: Importing goods for children to the Russian Federation: nomenclature, customs value and customs clearing rules

Organizers: AO Expocentre, VSN-TRANSIT

30 September 2010
Pavilion 1, Hall A
13.0014.00
Seminar in the frames of Employment Agency job market: demand and supply in the industry Goods for children and juniors

Organizers: Regional association Profile, ZAO Expocentre

30 September 2010
Pavilion 7, 2nd floor, Seminar Hall
11.0012.30
Business Seminar: Establishing an Internet-store from the ground up

Organizers: Ashmanov and partners, ZAO Expocentre

30 September 2010
Pavilion 7, 2nd floor, Seminar Hall
13.0014.30
Business-Seminar Internet Expansion

Organizers: Ashmanov and partners, ZAO Expocentre

30 September 2010
Congress Centre, Glass Dome Hall
14.3016.00
Private international seminar: INTERNATIONAL DAY
Be invited: representatives of Embassy Commercial Departments and representatives of foreign countries

INTERNATIONAL DAY a unique business event for Embassy Commercial Departments of the countries represented in Russia, and also foreign countries interested in the entrance to the Russian market: market reviews, technologies of goods positioning at the Russian market, importing goods to the Russian Federation, questions and answers
Organizer: ZAO Expocentre

30 September 2010
16.3018.00 Seminar: Licensing goods for children

30 September 2010
Pavilion 7,2nd floor, Seminar Hall
16.0017.30
Peculiarities of positioning and promoting a store unit a shop for children

Organizers: Dariya Pikalova, expert of fashion market; ZAO Expocentre

Also:

  • The 4th All-Russian Forum of Model Makers
  • The 6th International Contest among goods for children and teenagers
    Organizers: Independent Inspection Services SOYUZEXPERTIZA of the Chamber of Commerce and Industry of the Russian Federation, ZAO Expocentre
  • Charity Action Our Childrens Home
    Organizers: Charity Fond Support Center for street children, The Chamber of Commerce and Industry of the Russian Federation; ZAO Expocentre
  • The 11th International Festival of Balloons, an enchanting, fabulous and the only in the world show!
  • Job Market- a unique service for participants and visitors of the exhibition that enables on-line staff and job vacancies search
  • The Festival 'Digital World'. Festival motto Innovations since childhood