28–29 September 2010 Congress Center, Halls: Glass Dome, Marble, Press-Hall 9.00–18.00
The 5th Specialized Trade Forum ‘Russian Market of Goods for Children: Strategic Solutions for Suppliers’ Organizers: ÎÎÎ «Èìïåðèÿ», ÇÀÎ «Ýêñïîöåíòð»
 ðàìêàõ ôîðóìà – ýêñêëþçèâíîå áèçíåñ-ìåðîïðèÿòèå «Öåíòð çàêóïîê ñåòåé ÒÌ», êîòîðîå ïîçâîëèò Âàì ïðîâåñòè ïåðåãîâîðû ñ çàêóïùèêàìè ðîçíè÷íûõ ñåòåé Ðîññèè áåç ïîñðåäíèêîâ. Organizers: ÎÎÎ Imperia, ZAO Expocentre
28 September 2010 Forum Pavilion, South Hall 10.30–11.30 Review: Novelties at the market of goods for children- Olga Muravyeva, Marketing Division Director, ‘Mir Detstva’ 11.30–13.00 Discussion: Brand creation and operation at the market goods for children – Galina Yatchuk, Director General, Mir Detstva
28 September 2010 Forum Pavilion, South Hall 13.00–18.00 New Year Marketing
- Session: Loyalty programs on the threshold of holidays Speaker: Sergei Belyev, expert of LOYALTY.INFO magazine - Seminar: Technologies of New Year Marketing: sales Speakers: Moksell Group experts - Practical training: New Year balloon decoration: anti crisis decision Presenters: experts of Loyalty.INFO magazine and Mokselle Group Company, ZAO Europa Uno Trade Organizer: ZAO Expocentre
28 September 2010 Pavilion ¹ 1, Hall  11.00–12.00 Press-conference of SEVRA Company
28 September 2010 Pavilion ¹ 1, 3rd floor, Hall  13.00–18.00 Academic and research symposium ‘Baby Food’ Round table, Russian Federal Consumer Rights Protection and Human Health Control Service participating Organizers: ‘FairEx Inter’, ZAO Expocentre
29 September 2010 Pavilion ¹ 1, Hall  11.00–15.00
Seminar-Conference ‘Distribution of goods logistics’
Time
Topic
11.00–11.10
Registration of participants
11.10–11.50
How to choose logistical operator
11.50–12.30
Where information technologies can save expenses
12.30–13.10
E-commerce
13.10–13.50
Formation of distribution channels
13.50–14.20
Marketing activity – panacea from falling demand
14.20–14.50
Where one should not cut down expenses
14.50–15.00
Answers to questions. Conference closing
Organizers: ITKOR, ZAO Expocentre
29 September 2010 Pavilion ¹ 1, Hall Â
16.00–18.00 Business Seminar ‘Peculiarities of brand loyalty increase among corporate employee and parent-clients with the help of trainings for children
How to draw up a program- how to include information about the brand
What programs can suit children of different ages
How to organize communication with parents that can increase brand loyalty
The example of the program for children, increasing brand loyalty in terms of Arsenal work with Wimm-Bill-Dann Company
Answers to questions
Speaker: Eugenia Dolginzheva, trainer, Head of Children Direction ‘Arsenal Junior’ of School for Managers ‘Arsenal’, educational psychologist Organizers: School for Managers Arsenal, ZAO Expocentre
29 September 2010 Pavilion ¹ 1, Hall À 10.00–12.00 Specialized Conference: ‘Franchising at the market of child and junior goods’ Topic: Review of franchising offers at the Russian market of child and junior goods: brands, conditions, and formats.
Crisis changes and tendencies at the market of goods for children in 2009-2010
Franchises, especially popular in Russia
Review of economically successful formats of franchises
Perspective franchising projects
Main logistic, support, reporting and control structures of child retail
Speaker: Anton Diesperov, manager of development project of the company ‘Delovoy Bazar’
Topic: Franchising of goods for children in conditions of state support absence: sources of financing and variants of development
Interrelation between retailers, franchisee and state body
Main stages of work which need state authority and official powers support
Suggestion on effective interrelation with state authorities
Collaboration experience with official powers in regions and capital at the opening of new market outlets
Topic: Manufacturing, volume sales, franchising – economic profit of the whole chain Topic: Low-cost franchise – logistics, purchasing, market outlet organization Organizers: web-portal about retail property and retail ShopAndMall.Ru, ZAO Expocentre
29 September 2010 Pavilion ¹1, Hall A 12.30–14.30 Business-Seminar: ‘The market of retail property for business in the segment of child and junior goods’ Topic: Peculiarities of child store situation – shopping mall, street-retail, and neighborhood
Most popular kinds of premises for child and junior shops location
Main criteria of premises chose for franchising shop
Conditions of making deals in rent of premises in shopping malls and street-retail
Review of the most effective objects-in-the-segment location (Moscow, regional centers)
Variants of profitable neighborhood with related goods and brands
Speaker: Svetlana Yarova, Head of the Department working with owners, ASTERA, Moscow
Topic: Space organization and decoration of child and junior stores depending on the format
Different styles of shopping premise decoration: color score, equipment, icons
Specifity of space organization for child and junior goods
Peculiarities of selling floor zoning
Elements of navigation in the selling floor
Speaker: Eugenie Kudryavcev, art director, Workshop Trade Architecture
Topic: Cost saving of shopping premise operation of shop and junior stores in shopping malls
Main items of expenses on shopping premise operation
Selling the most high-priced in operation floor elements. Opportunities for economizing in operating stores of goods for children
Constituent elements of operation which are not recommended to save expenses on
Speaker: Skachkova Natalia, Deputy Director General, Management Company FACILICOM Organizers: web-portal about retail property and retail ShopAndMall.Ru,ZAO Expocentre
29 September 2010 Pavilion ¹ 1, Hall A 15.00–16.00 Master-class: ‘Franchising: how to prevent quarrels with a franchiser’ Topic: ‘Pitfalls of franchising business, preparing for checking a franchiser, important judicial aspects of a franchising agreement.’
Consulting actual franchisee
Analyzing actual items of franchisers
Analyzing presupposed budget of money resources movement
Suggested variants of disaffiliation with business
Activity limitation after signing a franchising agreement
Speaker: Nadezhda Kruchkova, businesswoman with experience in establishing franchising business Organizers: web-portal about retail property and retail ShopAndMall.Ru, ZAO Expocentre
29 September 2010 Pavilion ¹1, Hall A 16.00–17.00
Seminar ‘All stages of opening a franchising shop’ Topic: Opening a shop step-by-step, all difficulties on the way: from searching a franchise to the first profit.
Choosing a franchise: evaluating business effectiveness and franchiser’s support
Finance: Optimization before commencement of work, financial margin for the first quarter of the work
Choosing a place – main items in opening a store unit
Opening: if you suppose not to have stresses you have made a mistake in choosing occupation
Debugging business-projects: doing once in a correct way
Important: providing sales volume
Speakers: Nadezhda Kruchkova, businesswoman with experience in opening franchising business
Samwel Arutyunyan, Director General of web-portal about retail property ShopAndMall.ru Organizers: web-portal about retail property and retail ShopAndMall.Ru, ZAO Expocentre
29 September 2010 Congress Centre. Marble Hall 10.00–15.00 Presentation by The Walt Disney Company CIS Organizers: The Walt Disney Company CIS
30 September 2010 Forum Pavilion, South Hall 13.00–18.00
Research and Practice Conference: ‘Crisis and its consequences. Ways out of the crisis, new opportunities’
- ‘Traditional and modern approaches to analyzing reasons and nature of financial and economic crisis periodicity’ Announcer:Yury Nikolaevich Andriyashin, President of the Consortium ‘Independent Investment-Strategic Centre’ Registration to the conference: skobeleva@expocentr.ru Organizers: Consortium ‘Independent Investment-Strategic Centre’ (www.iisc.ru), ZAO Expocentre (), ÇÀÎ «Ýêñïîöåíòð»
30 September 2010 Congress Centre, Marble Hall 9.00–15.00
Conference: ‘Market of goods and services for children: new trends’ Organizer: Research Company COMCON, ZAO Expocentre
30 ñåíòÿáðÿ 2010 ã. Congress Center, Marble Hall 15.30–18.00 Seminar: ‘Problems of modern toys from child psychologists’ viewpoint’ «Ïðîáëåìû ñîâðåìåííîé èãðóøêè ñ ïîçèöèè äåòñêèõ ïñèõîëîãîâ»
Criteria of psychological and pedagogical expertise of toys. The importance of psychological and pedagogical expertise is paid attention to in the report; the approach to evaluating toys being realized in Moscow Center of Game and Toys is revealed. Psychologists make main demands on the toy as the object of a fully fledged game.
What imaginative toy should be like. The role of imaginative toys (dolls and toy animals) is regarded. The comparison of different dolls suitable or non-suitable for children game will be made on the basis of psychological criteria.
What dynamic toys are for. The report gives the meaning of dynamic games, their originality and role in child development; describes their kinds and variants for children of different ages.
Strong and weak points of modern games with rules. The meaning of games with rules is given, and their role for child development is illustrated. The difference between games with rules and other kinds of games, i.e. didactic, sport, etc., is highlighted. By the example of concrete games advantages and disadvantages of modern games with rules will be illustrated.
Organizer: ZAO Expocentre, Center ‘Games and Toys’
30 September 2010 Pavilion ¹ 1, Hall  9.00–18.00
Research and Practice Conference : Quality and safety of baby food at consumer market Organizers: «FairEx Inter», ZAO Expocentre
30 September 2010 Pavilion ¹ 1, Hall A 10.30–12.30
Seminar: ‘Importing goods for children to the Russian Federation: nomenclature, customs value and customs clearing rules’ Organizers: ZAO Expocentre, ÎÎÎ VSN-TRANSIT
30 September 2010 Pavilion ¹ 1, Hall A 13.00–14.00 Seminar in the frames of ‘Employment Agency – job market: demand and supply in the industry ‘Goods for children and juniors’ Organizers: Regional association Profile, ZAO Expocentre
30 September 2010 Pavilion ¹ 7, 2nd floor, Seminar Hall 11.00–12.30
Business Seminar: Establishing an Internet-store from the ground up Organizers: Ashmanov and partners, ZAO Expocentre
30 September 2010 Pavilion ¹ 7, 2nd floor, Seminar Hall 13.00–14.30
Business-Seminar ‘Internet Expansion’ Organizers: Ashmanov and partners, ZAO Expocentre
30 September 2010 Congress Centre, Glass Dome Hall 14.30–16.00
Private international seminar: «INTERNATIONAL DAY»
Be invited: representatives of Embassy Commercial Departments and representatives of foreign countries INTERNATIONAL DAY – a unique business event for Embassy Commercial Departments of the countries represented in Russia, and also foreign countries interested in the entrance to the Russian market: market reviews, technologies of goods positioning at the Russian market, importing goods to the Russian Federation, questions and answers Organizer: ZAO Expocentre
30 September 2010 16.30–18.00 Seminar: Licensing goods for children
30 September 2010 Pavilion ¹ 7,2nd floor, Seminar Hall 16.00–17.30
‘Peculiarities of positioning and promoting a store unit – a shop for children’ Organizers: Dariya Pikalova, expert of fashion market; ZAO Expocentre
Also:
The 4th All-Russian Forum of Model Makers
The 6th International Contest among goods for children and teenagers
Organizers: Independent Inspection Services SOYUZEXPERTIZA of the Chamber of Commerce and Industry of the Russian Federation, ZAO Expocentre
Charity Action “Our Children’s Home”
Organizers: Charity Fond ‘Support Center for street children’, The Chamber of Commerce and Industry of the Russian Federation; ZAO Expocentre
The 11th International Festival of Balloons, an enchanting, fabulous and the only in the world show!
‘Job Market’- a unique service for participants and visitors of the exhibition that enables on-line staff and job vacancies search
The Festival 'Digital World'. Festival motto ‘Innovations since childhood’
