Mir Detstva2009 Programme Of Business Related Events:
Recovery Solutions For Your Business!

Dear exhibitors,

Mir Detstva2009 offers you a substantial seminar programme which comprises over 30 business events.

  • 3rd Specialized Trade Forum Market of Childrens Goods: Strategic Solutions for Suppliers. Organizers: Expocentre ZAO, Imperia OOO
  • Network Purchasing Centre TM, a unique business event, featured by the 3rd Specialized Trade Forum, offering a platform for you to directly meet purchases representing 25 Russian retail chains.
    Organizers: Expocentre ZAO, Imperia OOO
  • NEW! INTERNATIONAL DAY: Opportunities for the international business in the Russian market
  • NEW! Licensing in Russia.
  • Childrens Goods: Logistics of Distribution
  • Childrens Goods and Services: New Trends
  • 3rd Russian Forum of Model Makers
  • 5th international contest among goods for children and teenagers.
    Organizers: Soyuzexpertiza ANO, Russian Chamber of Commerce and Industry and Expocentre ZAO
  • Our Childrens Home Charity Action
    Organizers: The Centre of Assistance to Homeless Children Charity Fund of the Russian Chamber of Commerce and Industry and Expocentre ZAO
  • 10th anniversary International Festival of Balloons spectacular, unique, the only in the world!
  • Employment Exchange and Business Contacts Exchange
  • NEW! Digital World Festival with a slogan Innovations Since Childhood
  • NEW! Childrens Wear Fashion Show! Organizer: Expocentre ZAO, PRO fashion magazine
  • AND: Conferences, master classes, seminars, presentations, contests and many other events!


SCHEDULE OF EVENTS:

Please check for updates in the programme!

EVENTS RUNNING THROUGHOUT THE EXHIBITION (27.10 - 30.10):

10th anniversary International Festival of Balloons - spectacular, unique, the only in the world!
Organizers: Europa Uno Trade ZAO with the assistance of Expocentre ZAO.
Venue: Pavilion No. 6

Our Childrens Home Charity Action
Organizers: The Centre of Assistance to Homeless Children Charity Fund of the Russian Chamber of Commerce and Industry, Expocentre ZAO

4th International Contest Among Goods for Children and Teenagers for the Best Want-Satisfying Properties Award and the Successful Promotion of High Quality Goods Award
Organizers: Soyuzexpertiza ANO, the Russian Chamber of Commerce and Industry and Expocentre ZAO

Employment Exchange: a great opportunity for the exhibitors and visitors of Mir Detstva2009 to find personnel or to get a job in the industry of goods and services for children and teenagers!
You can publish you announcement on our website in advance.
Organizer: Expocentre ZAO.
Project Partner: Rabota dlya Vas (Job for You) Publishing House

NEW! Digital World Festival with a slogan Innovations Since Childhood.
Organizers: Expocentre ZAO, Russian Public Fund for the Development of Gaming Technology and Cyber Sport
Venue: Pavilion No. 2, Hall 4


DAY 1 (27.10):

14.00. Official Opening of the 15th Mir Detstva International Exhibition
Venue: Gallery connecting Halls Nos. 2 and 8

10.0018.00. 3rd Specialized Trade Forum
Childrens Goods Market: Strategic Solutions for Suppliers

Organizers: Expocentre ZAO and Imperia OOO, the official partner in organizing seminar programmes for Expocentres exhibitions.
The Forum features a unique business event - the Network Purchasing Centre TM a platform to meet DECISION-MAKERS FROM RETAIL CHAINS AND STORES.
Venue: Press Hall, SkyLight Hall of the Congress Centre

11.0012.30 Master Class: Decorate Your Shop for New Year: maximum result for the minimum cost!
Host:
Europe Uno Trade ZAO.
Venue: Conference Hall, Pavilion No. 8

Further additions are anticipated in the 1st day programme


DAY 2 (28.10):

11.0015.30 Logistics of Distribution Seminar
Organizers:
Expocentre ZAO, the Research Institute of the Movement of Goods and Wholesale Markets (ITKOR)
Venue: Congress Hall, SkyLight Hall
On-line registration

Programme:

11.0011.30Registration
11.3011.35Opening address. Distribution During Crisis.
11.3512.00How to Choose Logistics Operator. Get Rid of Logistics Manager
12.0012.30Outsourcing in Logistics. Pros and Cons.
12.3013.00What expenses can be cut with information technology.
13.0013.30E-Commerce. Virtual Shop, Real Logistics.
13.3014.00Development of New Distribution Channels During Crisis.
14.0014.20Coffee break
14.2014.50Marketing Activity: Solution For Sliding Demand
14.5015.20What expenditures should not be reduced during crisis.
15.2015.30Question time. Closing of the Seminar

10.0017.30 Healthy Eating for Children, Pupils and Students: Challenges, Technology and Prospects
Organizers: Expocentre ZAO, FairEx Inter
Venue: Press Hall, Congress Centre

On the Programme
11.0011.25 Russian National Programme for Breast Feeding of Infants Under One Year
Speaker: T. E. Borovik, Head of Department of Eating for Healthy and Sick Children. The Research Centre of Childrens Health of the Russian Academy of Medical Sciences.
Designed by:
Russian Union of Pediatricians
National Association of Dietitians and Nutritionists
Research Centre for Childrens Health of the Russian Academy of Medical Sciences GU
Research and Development Institute of Nutrition of the Russian Academy of Medical Sciences

On the Programme
On Implementation of the National Priority Projects and Demographic Policy of the Presidential Counsil
12.0012.20 Implementation of the National Priority Programme for Adoption of Pilot Projects on Improving Catering in Educational Institutions
Speaker Zh. Yu. Gorelova, Head of the Laboratory of the Research and Development Institute for Children and Teenagers Hygiene and Health Care of the Russian Academy of Medical Sciences (Adviser: V. R. Kuchma, Director of the Research and Development Institute for Children and Teenagers Hygiene and Health Care of the Russian Academy of Medical Sciences)

13.0018.00 of Cam il Mondo del Bambino, s.p.a.
Organizer: Cam il Mondo del Bambino, s.p.a.
Venue: Hall, Pavilion No. 2

11.0015.00 Fashion Industry: the World of Childrens and Teen Clothing Business Conference
Organizers: Expocentre ZAO, PRO fashion magazine
Venue: Meeting Room No. 1, Pavilion No. 8

Programme:
11.00 11.30 Overview of the Russian childrens fashion market: niches, 2009-2010 key trends and priorities.
Speaker: Tatyana Grivennaya, Fashion Industry Marketing Specialists

Further additions, featuring lectures of leading expert in the market of goods and services for children, are anticipated in the programme!

11.00 17.00 Conference for the members of the childrens goods market Disney Russia: Marketing and Retail Plans for 2010.
Organizer: Walt Disney Company CIS OOO
Venue: Meeting Room No. 2, Pavilion No. 8

Programme:

10.4511.00Arrival of delegates.
Session 1:
11.0012.40

Key subjects of reports:

  • Disney-2010: Marketing calendar and franchises

Speaker: Igor Markov (Marketing Director of The Walt Disney Company CIS) or a Specialist of the Markeing Department of the Walt Disney Company CIS

  • Disneys Trade Marketing Calendar and Retail Activity Calendar for 2010

Speaker: Denis Kulakov (Head of the Trade Marketing and Sales Development Department of the Walt Disney Company CIS) or a specialist of the Trade Marketing and Sales Development Department of the Walt Disney Company CIS

  • New and Re-Issued Classical Products in 2010. 2010 .

Category: Media (DVD/Blu-Ray + Computer and Video Games)
Speakers: Specialists of the DVD/Blu-Ray and Computer and Video Games Departments of the Walt Disney Company CIS

12.4012.55Coffee Break
12.5513.30 Category: Household Products
Speaker: Elena Eleceyeva (Category Licensing Manager of the Walt Disney Company CIS)

13.3013.45Coffee Break
13.4514.20

Category: Stationary
Speaker: Ekaterina Popkova (Category Licensing Manager of the Walt Disney Company CIS)

14.2014.30Coffee Break
14.3015.05 Category: Toys
Speaker: Dmitry Zaviyalov (Category Licensing Manager of the Walt Disney Company CIS)

15.0515.15Coffee Break
15.1515.50

Category: Books and Magazines
Speaker: Yuliya Titova (Head of the Books and Magazines Category Licensing Department of the Walt Disney Company CIS)

15.5016.00Coffee Break
16.0016.35 Category: Beauty and Health, Food Products
Speaker: Olga Bykova (Category Licensing Manager of the Walt Disney Company CIS)

15.0017.00 Konik Company Presentation
Organizer: Konik Company
Venue: Seminar Hall 2, Pavilion No. 8


DAY 3 (29.10):

10.0017.00 3rd Forum of Model-Makers
Organizers:Expocentre ZAO, National Fund for the Development of Model-Making (NFRSM), ICM OOO, Zeughaus Publishers
Venue: SlyLight Hall, Congress Centre

Programme:

Report of I. N. Odintsov about the action of NFRSM and the activists of NASHI Youth Movement in Russian Childrens Centre Orlyonok inTuapse on 19-20 September 2009.
10.0013.00Registration of delegates at Stand No. 83D10 (Hall 3, Pavilion No. 8)
13.0014.00Official Part of the Forum. Reports of the President of the National Fund for the Development of Model Making, heads of companies-manufacturers of self assembly models (Zvezda, Zeughaus, ICM, Eastern Express, ARK Models, AKAN, Falgman and the representative Czech manufacturers of models )
14.0015.00Official Part of the Forum. Reports and lectures of the delegate addressing the development trends and ways to popularize model making. Report of A. G. Sychyov about the action of the National Fund for the Development of Model Making (NFRSM) staged at SeliSTART Youth Educational Forum in Tula Region.
15.0016.00Official Part of the Forum. Master Class on Improvement of Efficiency of Retail Sales. Discussion of reports and lectures.
16.00Informal Part of the Forum. Further discussion of reports and lectures

Guests of the Forum:State Duma Deputies, heads of political parties and youth movements
Key Objectives of the Forum::
to bring together activists of the Russian communion of model makers, Russian and international manufactures of assembly models to the 3rd specialized event;
to discuss prospect for development of the model market and ways to popularize model making via various federal and local events;
to discuss prospect for development of the model market and ways to popularize model making via various federal and local events;
to feature plans of leading manufacturers and sellers of assembly models.
Regarding advance registration and with any suggestions about the Forum, please contact on:
Tel: +7 (495) 514-99-14
-mail: icm@mail.ru the form is optional

10.0015.00 Childrens Goods and Services Market: New Trends Conference
Organizer: Expocentre ZAO, COMCON Research Company
Venue: Press Hall, Congress Centre

16.0017.00 Integrated Support of Childrens Development: Challenges and Innovations Forum and Presentation.
Organizers: Childrens Health Service (Mir Detstva Company, OGO Group)
Venue: Press Hall, Congress Centre.
Speakers: Specialists of the Childrens Health Service.
Subjects of Presentation:
1. Unbalanced Development of Children: Top Problems on Agenda
2. Integrated Approach to Diagnostics and Detection of Factors Causing Abnormal Development in Childhood.
3. Modern Methods for Correction of Childrens Development at Childrens Health Service
4. Potential of the Method Demonstrated on Actual Examples Examples
5. Question time

10.0016.00 Symposium of the Russian State Medical University

10.0013.00 Influenzae and Acute Viral Respiratory Infection: Prevention in Pregnant Women and Infants Round Table for Physicians
Organizers: Expocentre ZAO, Russian State Medical University of ROSZDRAV GOU VPO, Hospital Paediatrics Department of the Moscow Faculty
Venue: Blue Hall, Pavilion No. 2

14.0016.00 How to Grow a Healthy Child: Modern Aspects Seminar for Parents
Organizers: Expocentre ZAO, Russian State Medical University of ROSZDRAV GOU VPO, Hospital Paediatrics Department of the Moscow Faculty
Venue: Blue Hall, Pavilion No. 2

11.0014.00 Inventory, Customs Value and Customs Regulations for Childrens Goods Imported into the Russian Federation Conference.
Organizers: Federal Customs Service and Central Customs Department, Expocentre ZAO, VSN-Transit OOO.
Venue: Meeting Room No. 1, Pavilion No. 8
Format: Question/Answer Format
The conference welcomes: heads of Purchase and Logistics Departments.

14.3017.00 MAMA SHOP Company Presentation
Venue: Meeting Room No. 1, Pavilion No. 8

11.0017.00 Conference for the members of the childrens goods market Disney Russia: Marketing and Retail Plans for 2010.
Organizer: Walt Disney Company CIS OOO
Venue: Meeting Room No. 2, Pavilion No. 8

Programme:

10.4511.00Arrival of delegates.
Session 1:
11.0012.40

Key subjects of reports:

  • Disney-2010: Marketing calendar and franchises

Speaker: Igor Markov (Marketing Director of The Walt Disney Company CIS) or a Specialist of the Markeing Department of the Walt Disney Company CIS

  • Disneys Trade Marketing Calendar and Retail Activity Calendar for 2010

Speaker: Denis Kulakov (Head of the Trade Marketing and Sales Development Department of the Walt Disney Company CIS) or a specialist of the Trade Marketing and Sales Development Department of the Walt Disney Company CIS

  • New and Re-Issued Classical Products in 2010. 2010 .

Category: Media (DVD/Blu-Ray + Computer and Video Games)
Speakers: Specialists of the DVD/Blu-Ray and Computer and Video Games Departments of the Walt Disney Company CIS

  • Question time: 5 minutes
12.4012.55Coffee Break
12.5513.30

Category: Household Products
Speaker: Elena Eleceyeva (Category Licensing Manager of the Walt Disney Company CIS)

13.3013.45Coffee Break
13.4514.20

Category: Stationary
Speaker: Ekaterina Popkova (Category Licensing Manager of the Walt Disney Company CIS)

14.2014.30Coffee Break
14.3015.05

Category: Toys
Speaker: Dmitry Zaviyalov (Category Licensing Manager of the Walt Disney Company CIS)

15.0515.15Coffee Break
15.1515.50

Category: Books and Magazines
Speaker: Yuliya Titova (Head of the Books and Magazines Category Licensing Department of the Walt Disney Company CIS)

15.5016.00Coffee Break
16.0016.35

Category: Clothes, Footwear and Accessories

Speaker: Maya Moskvichyova (Category Licensing Manager of the Walt Disney Company CIS)

11.3016.30 INTERNATIONAL DAY a unique event, featured by Mir Detstva2009, offering an integrated platform for cooperation between Russian and international members of the market of goods and services for children and teenagers.
This is the platform for trade representatives of embassies, international associations, manufacturers and trading companies to get insight into the Russian market of goods and services for children and teenagers and study the opportunities to penetrate this market.
Organizer: Expocentre ZAO
Venue: Pavilion No. 8, Seminar Hall 2

Programme:

11.3012.30Welcome-coffee. Registration
12.3013.00Key development trends in the market of goods and services for children and teenagers
Speaker: IMPERIA Comapny; Roman Fedotov, Igroprom MKA
13.0013.30Promotion of goods for children and teens via mass media and Internet considering the peculiarities of the Russian market
Speaker: Roman Fedotov, Igroprom MKA
13.0013.30Licenses
Speaker: Roman Fedotov, Igroprom MKA
13.3014.00Inventory, Customs Value and Customs Regulations for Childrens Goods Imported into the Russian Federation
Speakers: officials of the Federal Customs Service, Central Customs Administration and representatives of VSN-Transit Company
14.0014.30Light Lunch
14.3015.30Crisis-fighting potential of exhibitions. Exhibitions as a way to penetrate the Russian market. Make you exhibiting effective.
Speakers: representative of Expocentre ZAO; N. Karasyov, ExpoEffect Company
15.3016.00Childrens Goods and Services Market: New Trends
Speakers: COMCON
16.0016.30Risks that you will face entering the market of goods children and teenagers: fashion category
Speakers: representatives of PRO fashion magazine
16.3018.00Introductory tour of the Mir Detstva2009 exhibition.

Participation: by invitation of the organizers


DAY 4 (30.10):

14.0015.00 The Award Ceremony of the 5th International Contest among Goods for Children and Teenagers in two categories: the Best Want-Satisfying Properties and the Successful Promotion of High Quality Goods.
Organizers: Soyuzexpertiza ANO, Russian Chamber of Commerce and Industry and Expocentre ZAO
Venue: Pavilion No. 8, Conference Hall

Nominations:
The Best Want-Satisfying Properties Award
Successful Promotion of High Quality Goods Award

The objective of the contest is to enhance the competitiveness of Russian goods for children in Russia and abroad, as well as to promote high quality products from other countries to the Russian consumer market.

The competition is open to Russian and foreign exhibitors willing to submit entries for the selected nominations.

The entries submitted to the Best Want-Satisfying Properties category will undergo expert evaluation/test of their basic consumer qualities with reference with to their cost.

The Successful Promotion of High Quality Goods category will select the best performing companies promoting their goods to the Russian and foreign markets.

The winners of the contest will receive:

  • Manufacturers/Distributors Diploma for the Best Want-Satisfying Properties (I, II, III grade) and For the Quality Medal (gold, silver, bronze)
  • Distributors Diploma for the Successful Promotion of High Quality Goods (I, II, III grade) and the label of the contest wth the right to use it on their products and in promotion and advertising.

The winners of the contest will be put into the register of the contest winners of Soyuzexpertiza ANO of the Russian Chamber of Commerce and Industry and the Mir Detstva exhibition. The information about the contest and its results is highlighted by the industry media, on the websites of the Mir Detstva exhibition, ANO Soyuzezpertiza, the Russian Chamber of Commerce and Industry. The winners get the right to use their awards for marketing and advertising purposes and on their products, as well as when taking part in competitive sales and tenders.

12.0013.30 Employment situation in the market of goods and services for children and teenagers Seminar
Organizers: Expocentre ZAO and Job for You Publishing House, a partner of Expocentre in the Employment Exchange Project
Venue: Seminar Hall 2, Pavilion No. 8

MIR DETSTVA: CREATING THE FUTURE TODAY!

The Exhibition Management Team reserves the right to make changes to the programme of events. The Team shall not be held liable for cancellation of any event on the programme.