Masha and the Bear creators surpassed the rating of many of world’s largest licensors
Animaccord, a Russian Studio that created Masha and the Bear animated series, has risen four places in the ranking of the world's largest companies selling goods under license in 2018, as published by License Global Magazine, Forbes reports.
The studio took the 91st place on the rating list with licensed goods turnover amounting to $ 327.3 million ($ 280 million a year earlier) and bypassed Volkswagen, TGI Fridays restaurant chain, Anheuser-Busch InBev, a beer producer, and Conde Nast media group. The Walt Disney Company, which earned $ 54.7 billion in licensed products in 2018, is ranked first in the ranking.
The animated series Masha and the Bear is shown in more than 100 countries of the world. In 2019 and 2020, the studio plans to bring the product to the Asian markets, including China and Japan. As noted by License Global, interest in the animated series in Europe, especially in France, the UK, and Poland, is constantly growing. The children's show The Adventures of Masha-Detective, demonstrated in France from December 2018 to May 2019, became the most visited show in the country, and a special zone dedicated to Masha and the Bear was constructed in Leolandia, the largest amusement park in Italy.
In July this year, Masha plus Kasha (Recipe for a Disaster) series became the first animated Youtube trailer that collected more than 4 billion views.