A key factor in success of Mir Detstva2012 is a well thought-out promotion strategy getting the highest advertising index values in Russia and abroad. The idea of the advertising campaign is based on the target market research data and encompasses the following:

  • Wide involvement of the target audience
  • Advertising in leading specialized media
  • Direct marketing
  • On-line invitations for professionals
  • Internet promotion of the event via exhibition websites and intra-industry websites
  • Publication of reviews and press releases in specialized magazines
  • Press conference and briefings for journalists
  • Advertising in catalogues of the most renowned foreign trade fairs, manufacturers and suppliers product guides
  • Outdoor advertising along the citys busies highways
  • Advertising on the state TV channels
  • BTL activity

Mir Detstva: Creating the Future Together!