"Today, our business is very different from the mono-brand company that was born 15 years ago", Alexey Bachurin, Smart CEO says. "We distribute foreign brands, we have a branch in St. Petersburg, we manufacture our own products, we work with a large number of Russian companies, both with manufacturers and importers, we are a consolidated seller of products from various companies in several large federal chains, etc."

There are such remarkable brands as HTI, Educa, Panini, Splash Toys, Jakos, and Play Land in the Smart product portfolio.