Why participate

Status of visitors

65%
Representative of a commercial company (not self-employed)
31%
Self-employed
4%
Representative of a state-run company

Visitor profile

24%

Wholesale

11%

Manufacturing

10%

Retail chain

10%

Retail of goods for newborns

9%

Online commerce / mail-order business

9%

Store with wide range of goods

6%

Individual customer

3%

Stationery store / retail chain

2%

Distributor

2%

Signature store

2%

Education / training services / private and public kindergarten

2%

Logistics / shipping / financial services

1%

Franchising

1%

Municipal institution

1%

Book store / retail chain

7%

Other


Source: Romir survey, 2019.
Multiple replies possible.

Number of visitors

23 070

Total

21 664

Russian visitors

1 406

Foreign visitors


Visitors to Mir Detstva and CJF - Child and Junior Fashion

Main exhibiting goals

73%

Sales increase (sales leads)

70%

Signing of constracts

65%

New sales markets

64%

Promotion of products / services

25%

Market research / analysis

20%

Search for suppliers (purchasing)

7%

Implementation of investment projects


Source: Romir survey, 2019.
Multiple replies possible.

Visitors interest

71%

Toys and games

40%

Creativity

27%

Models, construction kits, meccanos

26%

Goods of newborns and babies

26%

Stationery, school supplies

20%

Books

17%

Sports equipment

13%

Preschool and home furniture and equipment

11%

Education

9%

Health and physical development of children

7%

Licensing. Brands

5%

Musical instruments

3%

Franchising


Source: Romir survey, 2019.
Multiple replies possible.

Visitor job title

19%

Business owner

16%

Self-employed

13%

Purchasing director / manager / biyer

11%

Business development director / manager

9%

Project / area manager

7%

Marketing / advertsizing manager / director

7%

Sales director

3%

Individual planning to start a business

3%

Designer

3%

Merchandiser

1%

Head of pre-school educational institution / educator / tutor / teacher

1%

Public servant

7%

Other


Source: Romir survey, 2019.
Multiple replies possible.