Why participate


14,200
sq. m of exhibition space

More than 14 900+
visitors

568 exhibitors

According to the Mir detstva 2023

High ROI

More than 40% of new specialist visitors
More than 85% of visitors are industry specialists

Job title/function


Visitor profile

19%

Manufacturer

15%

Wholesaler

13%

Retailer (toys, games)

7%

Retail chain

6%

E-commerce/mail-order business

6%

You are an individual customer

6%

Other

5%

Retailer (goods for newborns and babies)

5%

Store with diverse range of goods

4%

Stationery store/retail chain

3%

Educational/training services/private and public kindergarten

1%

Logistics/transport/financial services

1%

Brand store

1%

Book store/retail chain

1%

Licensing agency

1%

Sale of New Year/Christmas/festival/party supplies

1%

Franchising

1%

Municipal institution

0%

Developer


Visit


Products of interest to visitors

62%

Toys and games

37%

Hobby supplies, models, meccano

40%

Board and learning games, puzzles

12%

Electric cars, pedal karts

26%

New Year and Christmas, party supplies, balloons, gifts

16%

Sports goods, equipment and goods for children's physical development

35%

DIY supplies, science kits

30%

Stationery, school supplies, backpacks

14%

Education: textbooks, school books, manuals, learning materials, learning and education technology

21%

Books, book products

16%

Baby and child care products, products for nursing mothers

14%

Textile products for newborns

12%

Prams, strollers, child car seats

10%

Furniture for newborns

7%

Furniture and equipment for home and educational facilities

9%

Licensors / right holders, trade mark and brand owners / licensed goods for children

5%

Professional associations (unions, societies, etc.)

8%

Other


Purchasing power